Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
Check out Appopedia, a new directory of reviews of Web 2.0 apps for work

Going Global

« Sakhr urges Arab World to create competitive local content | Main | Apple's Mac OS X goes Arabic with ‘Jaguar’ »

September 11, 2002

Of Wal-Mart and Web sites

Email This Entry

Posted by John Yunker

Wal-Mart has stores in 9 countries yet offers localized sites for only two of these countries: Germany and Mexico. And even these two sites are little more than facades. I'm going to do quite a bit more writing about why companies such as Wal-Mart don't do such a good job presenting themselves to the world by means of the Internet.

Comments (0) | Category: Web Globalization



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Why Is Web Globalization So Popular? Just Look at the Numbers...
Authors Thinking Globally
Successful Ecommerce in Four Seconds (or less)
Happy Bilingual Holidays!
Unicode 5.0: The Book
The Transcultural CEO
Happy Bilingual Holidays!
News Localization: Sometimes The Truth Hurts