John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
The battle between Hannah Barbara and a fan site over the "scoobydoo.co.uk" domain has taken a new twist. You can read about it here. This episode underscoes the importance of companies reserving domain names globally from the onset.
John Yunker is founder of 
