Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
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October 24, 2002

Spanish America

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Posted by John Yunker

More than 10% of American residents now speak only Spanish at home, up from 7.5% in 1990, according Bill Frey, a senior fellow in demography at the Milken Institute.

He writes: "Toy manufacturs, for example, upped their production of bilingual talking dolls (a switch converts them from English to Spanish). Univision is now available on local cable systems in small Old South communities, which long managed nicely on the usual mix of neutal American newscaster-speak and the local drawl. Disneyland now has a regular "Mickey Mambo Night," replete with bilingual staff, to appeal to the Latino population surge in the once very white, very conservative Orange County, California."

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