Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
Check out Appopedia, a new directory of reviews of Web 2.0 apps for work

Going Global

« Sizing the Translation Industry | Main | BellSouth Targets Hispanic Consumers Online »

October 30, 2002

Advertising America

Email This Entry

Posted by John Yunker

According to this recent NY Times article, the State Department is launching an ad campaign to promote "American values" to the Muslim world:

Special efforts will be made to give audiences here in Indonesia, elsewhere in Asia and in the Middle East the chance to respond to the videos and the print campaign accompanying them, the official said. A special booklet in local languages with articles about Muslim life in the United States will be distributed with a tear sheet in the back asking readers to send their reactions to either a local post box number in the country or directly to the State Department.

Comments (0) + TrackBacks (0) | Category: Cultural Issues



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Why Is Web Globalization So Popular? Just Look at the Numbers...
Authors Thinking Globally
Successful Ecommerce in Four Seconds (or less)
Happy Bilingual Holidays!
Unicode 5.0: The Book
The Transcultural CEO
Happy Bilingual Holidays!
News Localization: Sometimes The Truth Hurts