When the world loved America, American multinationals could do (almost) no wrong. Nike, Coke, McDonald's and the rest could sell their goods practically anywhere in the world and make a nice profit. But now that the world's love affair with U.S. has gone sour, a window of opportunity has opened for "un-American" products. Enter Mecca Cola:

A must-read article in the NY Times explains the sudden success of Mecca Cola. Here's a reaction from Coke:

Coke acknowledges that the Arab boycott has hurt. Singling out North and West Africa, most notably Morocco and Egypt, the president of Coca-Cola Africa, Alexander B. Cummings Jr., told analysts in October that "our business in these countries has been hurt by the boycotting of American brands."

Also, take a moment to visit the Mecca site. Thanks to the power of globalization, Coca-Cola will soon be battling with Mecca Cola in stores around the U.S. Globalization is a door that swings both ways.