Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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The official newsletter of the Web globalization revolution.
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September 7, 2003

Is Globalization Good?

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Posted by John Yunker

According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also "think positively" of international and multinational organizations, such as the World Trade Organization. (Respondents were not too fond of WTO protestors.)

pewstudy.gif

The study also notes that "majorities, in most cases strong majorities, in 34 of 44 nations thought the availability of good paying jobs had gotten worse in the last five years. And substantial majorities--82% in France, 67% in the United States, 63% in Mexico--thought the gap between the rich and the poor had worsened."

What does this all mean? Like all studies, it should be held at arm's length. After all, a person's experiences with globalization can vary widely. For intance, it's not such a bad thing if you save 50% of your stereo equipment, because of increased trade with China, but it's not such a good thing if you just lost you job to a call center in India.

Globalization is not all good and not all bad, like a lot of forces that have shaped this planet - languages, political movements, technologies. It is a double-edged sword that some countries are more skilled at swinging than others. The U.S., for example, has known how to swing that sword to its advantage for some time, but now other countries are honing their skills -- China, India, Russia. It will be most interesting to see how America reacts in the years ahead, as more and more countries start swinging their figurative swords at it.

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