Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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The official newsletter of the Web globalization revolution.
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September 12, 2003

The New Old Globalization

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Posted by John Yunker

An excellent editorial by Robert Wright in The New York Times about globalization. He does a wonderful job of showing how globalization is far from a new development, yet one that presents new challanges. Here's a excerpt:

Globalization dates back to prehistory, when the technologically driven expansion of commerce began. Early advances in transportation — roads, wheels, boats — were used to do deals (when they weren't used to fight wars). So too with information technology. Writing seems to have evolved in Mesopotamia as a recorder of debts. Later, in the form of contracts, it would lubricate long-distance trade.

All this is grounded in human nature. People instinctively play nonzero-sum games — games, like economic exchange, in which both players can win. And technological advance lets them play more complex games over longer distances. Hence globalization.

What makes globalization precarious is that nonzero-sum relationships typically have a downside: both players can lose as well as win. Their fortunes are correlated, their fates partly shared, for better or worse. As a web of commerce expands and thickens, this interdependence deepens. The ancient world saw prosperity spread but also saw vast downturns — like collapse across the eastern Mediterranean around 1200 B.C.

I'm going to have to get off my butt and read Robert Wright's book Nonzero: The Logic of Human Destiny. I also just realized that the book even has its own Web site.

nonzero.gif

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