Walgreens claims to be the first national pharmacy retailer with a Web site designed specifically for Hispanics: WalgreensEspanol.com.

One major problem with this new site -- it's near-impossible to find unless you already know the URL. Try visiting the main Walgreens home page: www.walgreens.com; as of today, there is no link to be found that will take you to the Spanish site. I suspect that link will appear shortly but the sooner the better; after all, I would bet that the people in charge of this new site are going to base its success partly on increased site traffic.