Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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The official newsletter of the Web globalization revolution.
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February 26, 2004

Globalization and the Next Generation

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Posted by John Yunker

The Pew Global Attitudes Project recently released the results of a study that show remarkable differences between how different age groups (and cultures) view globalization. You can download the complete report here. It’s an excellent read. Here’s an excerpt:

    Older Americans and Western Europeans are more likely than their grandchildren to have reservations about growing global interconnectedness, to worry that their way of life is threatened, to feel that their culture is superior to others and to support restrictions on immigration. This generation gap is less pronounced in Eastern Europe and is virtually nonexistent in Asia, Africa, and the Middle East. Nevertheless, Americans and Western Europeans of all ages are less likely than people in other parts of the world to tout their own cultural superiority and are less wary of foreign influence.

Here’s a graphic that breaks down the numbers. Across every region, the youngest age groups are most enthusiastic about globalization.

pew_global.gif

English viewed as “must learn” language

The following visual illustrates how important learning English is within non-English-speaking countries.

pew_global2.gif

People in the US and Britian were asked how important is is for children to learn an additional language. I find it sad to see such low responses overall, but I am not surprised. Perhaps when the number of Spanish-speaking Americans surpasses 100 million (less than a decade from now) we will see drastically different responses.

Anyway, this report is worth a read. You can download it here.

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