Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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March 27, 2004

Localization Down Under

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Posted by John Yunker

Here is a very nice article by Evelyn Olsen on the New Zealand translation industry.

Her company is NZTC, and for those who manage competitive companies, I recommend taking a look at their Web site (excerpt below).

nztc

They present bios of their teams divided by language specialty - a nice touch. Translation companies increasingly run into prospective clients who naively believe that translation work could easily be managed by computers. By emphasizing the people behind the scenes, NZTC makes it very clear what value they add to the process.

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