Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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May 21, 2004

Ford + AOL = Mi Negocio

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Posted by John Yunker

Ford and AOL have gotten together to launch the "first-ever Spanish language entrepreneur hub for Latinos."

It is called Mi Negocio ("my business") and is located at www.ford.com/go/minegocio

mi_negocio_thumb.jpg

Here are some juicy stats from Ford's press release:

    About 42 percent of all minority businesses are Hispanic-owned, which is more than any other minority group. Ranks of Hispanic entrepreneurship has jumped 30 percent since 1998, and one out of 10 small businesses will be Hispanic-owned by 2007 – jumping to two million from 1.2 million.*

    Hispanics also are among the most Internet-savvy of consumers. There are about 13 million Hispanics online, and the average time Hispanics spend online outpaces that of the general U. S. population, according to a study completed earlier this year by America Online and Roper ASW. The study says nearly half of Hispanics who are now using the Internet went online for the first time within the past two years, and now spend about 9.5 hours a week online. More than half say that access to content in Spanish is important to them.

Comments (0) + TrackBacks (0) | Category: Business Globalization | US Hispanic Market | Web Globalization



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