Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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The official newsletter of the Web globalization revolution.
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May 25, 2004

US Hispanic Spending Nears $700bn

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Posted by John Yunker

According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010.

hisp-purch-power.jpg

According to the report, the rate of growth is nearly three times the overall national rate over the past decade and will propel the aggregate disposable income of the nation's largest minority group to $699.78 billion in 2004.

Comments (0) + TrackBacks (0) | Category: Business Globalization | US Hispanic Market



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