The title of this latest Idiom press release makes it sound as if Idiom just won the Oracle account. However, if you read past the first paragraph you'll find that Oracle is not a new account. The deal appears to be an expansion of an existing software deployment. Make no mistake, this is very good news for Idiom. Still, I wish the PR folks would turn it down a notch.

Here is the press release:

Oracle Chooses WorldServer to Help Reduce the Time, Cost and Complexity of Translation and Localization





Aug. 2 /PRNewswire/ -- Globalization Management Systems

(GMS) leader, Idiom(R) Technologies, Inc., today announced that Oracle(R), the

world's largest enterprise software company, has selected Idiom

WorldServer(TM) as an integral component of its "Translation Factory", the

translation infrastructure used by Oracle to simultaneously ship products, Web

content, collateral and documentation in 32 languages across all geographies.

Oracle first purchased WorldServer in 2002 to support a strategic

initiative to better deliver its online content globally. The success of the

Oracle.com globalization effort suggested that similar benefits might be

achieved if WorldServer was used for other types of content that required

globalization. After an evaluation of competing GMS offerings, WorldServer

was again selected for a multi-month pilot project that focused on delivering

globalized product help, documentation and training material. This extensive

pilot confirmed that the same WorldServer benefits could apply to all of

Oracle's translation and localization efforts, based on its ability to address

the following needs:

• Accelerate Time-to-Market: The pilot showed that WorldServer could be

  seamlessly integrated with Oracle's internally developed globalization

  tools, thereby delivering the process automation needed to achieve

  "SimShip".

• Improve Translation Quality: Oracle also found that it was able to more

  consistently reuse commonly translated terms, phrases and sentences and

  that they were able to share these translation assets across more

  content types. As a result, they were able to eliminate translation

  inconsistencies that often result from working with multiple third

  party vendors from project to project.

• Simplified Vendor Management: The pilot also showed that with

  WorldServer, Oracle would be able to simplify the management of its

  vendor base for many content types thus reducing the workload on its

  internal staff.