Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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August 27, 2004

Global Gateway Notes

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Posted by John Yunker

As you know, I'm an active proponent of the "global gateway." The global gateway refers to the many visual and technical elements that collectively direct Web users to their country- and/or language-specific Web pages.

Whenever I run across a good, bad or just plain weird global gateway, I make sure to take a screen grab. Here are three gateways worth mentioning:

First is the Japanese home page of the Honshu-Shikoku Bridge Authority (don't ask how I ended up here). This is a great Web page for English speakers who don't speak a word of Japanese. Why? Because the page features an "English" link in what I refer to as the "sweet spot" of global navigation.

bridge_authority_jp.jpg

This Web page illustrates just how important a highly visible link -- in the user's native language -- is to effective navigation. Had this link been buried at the bottom of the page, I'm not sure I would have found it so quickly, or at all.

Next, we have a not-so-good example of a global gateway. This link, on the Uniden home page, has an informal "Hey you!" feel to it. Worse, the link is provided only in English, which is a slight to French-Canadian speakers.

uniden_gateway.jpg

Finally, we have the gateway from the Exel Web site. It is an animated map that changes appearance based on cursor movement. Fun to look at, but a static map would have been more usable. And Exel could have skipped the text altogether. The global gateway needs to be usable to the widest number of people, which necessitates a more visual and less textual solution.

exel_gateway.jpg

Know of any gateways that you think are good, bad or just plain weird? Please send us an email at info@bytelevel.com.

Comments (0) + TrackBacks (0) | Category: Business Globalization | Translation | Web Globalization



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