Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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August 30, 2004

Outsourcing: Looking Beyond India

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Posted by John Yunker

This InfoWorld article cites a recent Gartner report that predicts that India will lose market share "from its current 80 percent to about 55 percent by 2007."

Who's going to be nipping at India's heels? Countries to watch include Ghana, South Africa, Mauritius, Fiji, Malaysia, the Philippines, Australia, New Zealand, and China.

Here's what I found most fascinating about the article. Apparently Indian outsourcing firms are now outsourcing their outsourced work to other markets. Here's the quote (FYI: BPO stands for Business Process Outsourcing, the business buzzword de jour):

    The growth of the BPO business in other offshore locations is also likely to be fueled by Indian companies setting up operations in other countries. The BPO initiative in Sri Lanka, for example, is led by two Indian companies setting up operations there

Globalization truly is a double-edged sword.

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