Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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October 11, 2004

Netflix Begins Global Expansion: First Stop - London

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Posted by John Yunker

According to this job posting, Netflix appears to be heading toward launching a UK operation. The job ad reads "The Manager, Marketing Analysis will join the London-based team whose role is to grow the Netflix customer base aggressively and profitably while building the Netflix brand in the UK."

There is still no UK Web site, but Netflix does have the domain name ready to go. Care to place any bets on when the site does go live?

As for the US, I would bet that a Spanish-language site is less than a year away as well. There are simply too many potential new customers for Netflix to ignore them for long.

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