Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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October 28, 2004

Voters Lost in Translation

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Posted by John Yunker

The San Diego Union-Tribune reports that the Spanish translation of an informational "voter guide" is so poor that the election board had to trash what remaining flyers it had in stock. Here's an excerpt:

    One passage literally reads, "People that are registered 29 and 15 days before an election will be commanded a brochure."

    "Any Spanish speaker would catch these errors, even if they were not academically proficient in Spanish. It's that bad," said Leslie Padilla-Williams, a translator in Oceanside who called the translation "horrific."

    Four translators who work throughout the county said it appeared that a single person went almost word by word through the English version of the voter guide with a Spanish-English dictionary to write the flier.

    "That's kind of close to the way it actually happened," confirmed Mike Workman, a county spokesman.

    He estimated that between 8,000 and 12,000 copies of the voter guide were distributed.

What's particularly disturbing is that this same basic flyer was also used in the 2000 election.

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