Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Going Global

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November 10, 2004

Engrish, The Book

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Posted by John Yunker

You can find a Web site devoted to pretty much anything on the Internet. The Web site Enrgish.com is devoted to " humorous English mistakes that appear in Japanese advertising and product design."

Apparently the site is so popular that it has spawned a book deal. According to Publisher's Marketplace, Steve Caires (the Web site creator) has signed a book deal, tentatively titled "DO YOU FEEL ENJOY!!: TODAY'S MODERN ENGRIS."

This should be a lesson to all translators - make a mistake and you could find yourself enshrined in a book someday.

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