John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
According to News.com, Apple is launching iTunes for Japan in March 2005.
As I reported a few weeks agoiTunes is already localized for 12 European markets. Japan, however, will not be quite so simple due to the inevitable character set challenges.
Also, here are my initial thoughts of how effectively Apple is localizing each store.
John Yunker is founder of 
