Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Global By Design
W3C Internationalization Activity
CIA World Factbook
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Global By Design
The official newsletter of the Web globalization revolution.
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Going Global

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November 24, 2004

Happy Thanksgiving from Air New Zealand

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Posted by John Yunker

How's this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand:

airnewzealand.jpg

I'm touched, really.

More important, I'm reminded of the importance of local holidays and their potential marketing value. What is your company doing to take advantage of holidays around the world?

Boxing Day? Bastille Day? San Juan Day? Lucia Day? It seems like every day is a holiday somewhere.

For more information, here's a list of holidays around the world.

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