Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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December 9, 2004

Google Taking Adsense Global

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Posted by John Yunker

Google just added five more languages to its Adsense program. That brings the total number of languages supported to 18. Adsense allows content publishers to earn additional revenues by inserting context-sensitive Adwords into their Web pages. While I can't help thinkng that Adwords are little more than a passing fad, I have to give credit to Google for making the most of them.

The languages supported are as follows:

Chinese (simplified)
Danish
Dutch
English
Finnish
French
German
Italian
Japanese
Korean
Norwegian
Polish
Portuguese
Spanish
Swedish
Turkish

I believe that publishers must be manually approved before they can begin using Adwords, which is probably why Google is taking longer to expand this program. But there is money in doing so -- the more publisher sites that Google can offer advertisers, the more money it can make.

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