Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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December 30, 2004

English Gains in Chile

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Posted by John Yunker

According to The Wall Street Journal:

When Swedish air-traffic controllers speak to Italian pilots they speak English. When Dutch importers do business with Chinese manufacturers, they use English. Ditto for Russians trading with Indians and Taiwanese selling in Bangladesh.

Now Chile has begun a nationwide educational program to ensure that all graduating high school students are fluent in the globe's international language. "We know our lives are linked more than ever to an international presence, and if you can't speak English, you can't sell and you can't learn," Chile's minister of education told the New York Times this week.

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