Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
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January 4, 2005

Chevy, Meet Chery

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Posted by John Yunker

According to the WSJ, the US will see Chinese-made automobiles by 2007. And we're not talking about Hondas or Dodges made in China, we're talking about a Chinese car company exporting to the US. The company is Chery Automobile and I'm sure the folks at Chevrolet are bristling at the brand name. I suspect they'll consider a new name for the US market.

chery.jpg

The cars will be 30% cheaper than similar models and will have to overcome a great deal of post-Yugo customer fears. Still, I'll take a second look at any car that's 30% less expensive, so who knows. My bet is that the cars will have more in common with Hyundae than Yugo.

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