« Web Globalization in Three Basic Steps |
Main
| Speaking Hinglish »
January 4, 2005
Chevy, Meet Chery
Posted by John Yunker
According to the WSJ, the US will see Chinese-made automobiles by 2007. And we're not talking about Hondas or Dodges made in China, we're talking about a Chinese car company exporting to the US. The company is Chery Automobile and I'm sure the folks at Chevrolet are bristling at the brand name. I suspect they'll consider a new name for the US market.

The cars will be 30% cheaper than similar models and will have to overcome a great deal of post-Yugo customer fears. Still, I'll take a second look at any car that's 30% less expensive, so who knows. My bet is that the cars will have more in common with Hyundae than Yugo.
Comments (0)
+ TrackBacks (0) | Category: Business Globalization
- RELATED ENTRIES
- Why Is Web Globalization So Popular? Just Look at the Numbers...
- Authors Thinking Globally
- Successful Ecommerce in Four Seconds (or less)
- Happy Bilingual Holidays!
- Unicode 5.0: The Book
- The Transcultural CEO
- Happy Bilingual Holidays!
- News Localization: Sometimes The Truth Hurts