Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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January 17, 2005

Starwood Checks In To China

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Posted by John Yunker

Starwood Hotels & Resorts announced that the first Four Points by Sheraton hotel has opened in China. This brings to 30 the number of properties Starwood owns and/or manages in China and a claim that Starwood is "the largest upscale international hotel company in China." The company also claims that tourist arrivals hit an all time high of 9.5 million in 2004 and tourism revenue increased by 50% over 2003

So how will this affect Starwood's global Web site. Judging by their global gateway, they've yet to add Chinese-language support to the Web site.

starwood_gate.jpg

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