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January 24, 2005
East Meets West
Posted by John Yunker
Here are some entertaining tidbits from the excellent Christian Science Monitor story on the strange things that happen with Western business meets Eastern culture.
--> Self-tanners are not the popular item they are in the West. In China, white skin is in. A tan face signifies the status of a lowly peasant who has worked in the fields all her life. Thus, the whitening products from Chanel and Kanebo sell well here.
--> McDonald's offers a triangle-shaped tortilla wrap holding sliced beef, teriyaki sauce, and hash browns, as well as with a new pork-patty sandwich smothered in black pepper sauce (the sauce has been a Western-style favorite in Shanghai since the mid-19th century).
--> KFC was one of the early and most successful American imports into China. But it's the Colonel's bony wings that sell best here, not the white-breast portions preferred in the US. KFC has further modified its menu to include local favorites such as congee (rice gruel soup) and stubby cobs of unbuttered, unsalted corn.
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