Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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January 30, 2005

Studios Tap Into Global DVD Sales

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Posted by John Yunker

A good NY Times article about the growth of home video sales outside the US. In Japan I've seen theaters charging roughly $18 for an adult ticket; at these prices I would certainly consider waiting for the movie to come out in stores.

Here's an excerpt from the article:


    By most estimates and anecdotal evidence, revenues from international home video sales are the fastest-growing part of Hollywood's business. The most reliable estimate comes from Screen Digest, a British data company, which calculated that the home video divisions of the United States studios garnered $11.4 billion in wholesale revenues from the $24.6 billion that overseas consumers spent buying and renting home video products in 2004.

    What is more certain is that the windfall from overseas home video sales is affecting how the movie business is run. It is inflating budgets for films with big international potential (like the upcoming "Batman Begins"), changing how top stars negotiate their take of the profits and prompting studios to spend millions fighting piracy - particularly in Asia and Russia - that they fear will threaten lucrative developing markets.

The article also reveals that Shrek 2 was DreamWorks' top international film in 2004, selling 27 million units of which 13 million were sold outside the US.

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