John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
David Scott Lewis has written another great article on the lure (and challenges) of China. And if you don't speak Chinese, don't worry. David recommends getting a job with the many upstarts now targeting Western firms that have ventured into the market.
John Yunker is founder of 
