Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Going Global

« It's Not Too Expensive; You're Just Too Cheap | Main | To Every Country A Sesame Street »

February 16, 2005

The World Is Getting Flatter

Email This Entry

Posted by John Yunker

worldisflat.jpg

Tom Friedman's much-anticipated new book, The World Is Flat is just around the corner and Zack Lynch offers a preview.

Tom proposes that we are entering a third era of globalization, as follows:

- Business 1.0: 1492-1800 countries globalized
- Business 2.0: 1800-2000 companies globalized
- Business 3.0: 2000-2040 individuals globalized

I agree. The exciting (and frightening) thing about globalization is how it pits you against the world (and vice versa).

Comments (0) + TrackBacks (0) | Category: Business Globalization



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Why Is Web Globalization So Popular? Just Look at the Numbers...
Authors Thinking Globally
Successful Ecommerce in Four Seconds (or less)
Happy Bilingual Holidays!
Unicode 5.0: The Book
The Transcultural CEO
Happy Bilingual Holidays!
News Localization: Sometimes The Truth Hurts