Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
Check out Appopedia, a new directory of reviews of Web 2.0 apps for work

Going Global

« iTunes: Some Good News and Some Bad News | Main | Globalization Hurts; Globalization Helps »

March 16, 2005

Wal-Mart: Taking Bad PR Global

Email This Entry

Posted by John Yunker

While I realize that Wal-Mart is a lightning rod for publicity, both good and bad, I'm constantly amazed at just how poorly the company manages to avoid the bad variety.

Now it seems it has generated a fair amount of negative press in Germany thanks to a new "ethics code" it has distibuted to its German employees. Apparently Wal-Mart's ban against personal relationships among co-workers (quite common in the US) isn't so common in Germany. And the locals aren't too happy about it.

You can read all about it at the Always Low Prices blog.

Comments (0) + TrackBacks (0) | Category: Business Globalization



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Why Is Web Globalization So Popular? Just Look at the Numbers...
Authors Thinking Globally
Successful Ecommerce in Four Seconds (or less)
Happy Bilingual Holidays!
Unicode 5.0: The Book
The Transcultural CEO
Happy Bilingual Holidays!
News Localization: Sometimes The Truth Hurts