Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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March 29, 2005

CNET Continues China Expansion

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Posted by John Yunker

According to Pacific Epoch, CNET is about to acquire yet another Chinese Internet property. This one is PChome.net; the article says that CNET is paying $10 million for a 51% stake (CNET is, not surprisingly, mum on the deal).

Assuming the deal does happen, this will be the 8th property that CNET controls in China; contrast that against the UK, with three CNET properties, and Japan, with just two:

cnet_cn_properties.jpg

And yet there is still lots of competition out there, and more on the way. So it's anyone's guess if all this buying will be worth it three years from now.

But I can see why CNET does want more real estate in this market -- because US advertisers are willing to pay for space in this real estate, as you can see here:

pchome_detail.jpg


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