Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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June 15, 2005

Starbucks in Russia

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Posted by John Yunker

According to the Moscow Times, Starbucks has opened its first retail location in Russia.

No Russian Web site yet, but I have no doubt that one is in the works. That makes it 19 countries (and counting) for Starbucks.

starbucks_gate_jun05.jpg

And, after a brief trip to Osaka, I have to say that Starbucks is doing very well in Japan. The chain is not nearly as ubiquitous in Osaka as it is in Tokyo, but it's getting there...


UPDATE: I stand corrected. There are more than 30 countries around the world that include at least one Starbucks. Here is the current list (Russia not yet included):


  • Australia
  • Austria
  • Bahrain
  • Canada
  • Chile
  • China
  • Cyprus
  • France
  • Germany
  • Greece
  • Indonesia
  • Japan
  • Jordan
  • Kuwait
  • Lebanon
  • Malaysia
  • Mexico
  • New Zealand
  • Oman
  • Peru
  • Philippines
  • Puerto Rico
  • Qatar
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States


Comments (2) + TrackBacks (0) | Category: Business Globalization


COMMENTS

1. Margaret on June 15, 2005 9:58 AM writes...

Starbucks actually has a presence in quite a few more countries than those which have national pages; over 30 countries as of the beginning of 2005, according to Wikipedia.

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2. Jason Eaton on June 21, 2005 5:46 PM writes...

In response to your notation about the first Starbucks in Russia as of June 2005:

As of October 1, 1999 Starbucks had 9 stores in China, per its 1998-1999 Annual Report; as of June 2005, according to the Seattle Intelligence Post Reporter, there are more than 300 Starbucks in China.

Russia will most likely embrace the Starbucks concept, just as China has.

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