Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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July 12, 2005

The Globalization of Punctuation

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Posted by John Yunker

Do you display your phone number with dashes or periods?

ie: 555.555.5555 or 555-555-5555

The punctuation you choose says a lot about your company (or maybe just your choice of designer). And now it appears that there is a global angle to this story; according to this article, some folks believe periods are becoming popular in the US because they make phone numbers appear more international.

Here's an excerpt...

    Another phone buff, Roger Conklin of Palmetto Bay, Fla., thinks globalization played a role. "The Europeans have been using dots from the beginning of time. Americans adopted dashes. Now that the world is getting smaller, each tends to want to emulate the other, resulting in a mixture," Conklin said.

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