Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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July 28, 2005

Univision & Google Partner on Spanish Search

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Posted by John Yunker

univision_google.jpg

Google and Univision just announced a partnership to improve Spanish-language search results (and make a few bucks along the way). What's interesting about the deal is how they're both presenting it as a "call to action" for companies to launch Spanish-language Web sites. According to the press release:

    "As the most-visited Spanish-language website, Univision.com is excited to work with Google to bring the benefits of more targeted search capabilities to our users," said Javier Saralegui, President, Univision Online. "In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish."

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