Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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August 1, 2005

Think Globally; Develop Locally

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Posted by John Yunker

That's what Intel plans to do as it opens up design centers in India, China, Brazil, and Egypt, according to CNET News. Says the article, "the so-called definition centers will examine local conditions and economies and then try to design PCs, components and software for the people who live there."

Intel is simply following the money; more than 70% of its revenues come from outside the US. And in this brutally competitive and increasingly commoditized environment, Intel knows that localized products will give it a competitive edge.

The fact that Egypt is one of the target markets is also telling. I'm seeing early signs that multinationals are awakening to the Middle East market, both through product development and Web localization.

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