Its name is Clay Tablet and it is focused purely on helping companies manage multilingual Web sites. It claims to have a patent-pending technology that makes the process of sending files to translators and getting them up onto the Web site truly seamless.

We shall see. I plan to learn more in the months ahead.

Clay Tablet is not the first vendor to enter these waters despite what its press release implies, but it is wise in targeting this market. There's plenty of room for growth. Most companies are going to pay to automate their Web globalization workflow (although most don't know it yet); it's merely a question of which vendor will get the money.

Other companies in this space include: SDL, Transware, Vasont, AuthorIT, and Idiom.