John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
I'm not sure if this is a first for Warner Brothers but it is the first time I've seen it. The movie studio is running a Spanish-language ad for the new Tim Burton flic Corpse Bride in Spanish for the US market. Here's what the ad looks like...
Naturally, when I saw this ad I got all excited thinking there was a Spanish-language Web site behind it. But when I clicked through I found that the Corpse Bride Web site is still in English...
This is not a huge surprise given the economics of Web localization. Creating a Spanish-language Web ad costs a few bucks; creating a Spanish-language Web site (particularly one in Flash) may cost upwards of $50,000.
Will Hollywood eventually launch full-scale Spanish-language Web sites for the US market as a matter of practice? Given that the US Hispanic online population is larger than the online populations of most Latin American countries, I think they will.
Tracked on September 16, 2005 11:52 AM
Friday Special: Lost in Translation from Latin_KNOW: The Latino Marketing Report Fridays are fun, and sometimes it's fun to complain. I like to indulge myself in the occasional complaint about language and translation flubs, and often about lack of vision when it comes to using language in marketing campaigns. So, today [Read More]Tracked on September 16, 2005 04:24 PM
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