Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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September 23, 2005

PG&E Launches Spanish Web Site

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Posted by John Yunker

Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here's the press release

The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects from the URL: www.pge.com/es.

Also important, the English PG&E site provides a prominent link to the Spanish site, nicely positioned in the global gateway "sweet spot."

pge_es_gateway.jpg

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