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October 5, 2005
More Reasons to Localize for the US Hispanic Market...
Posted by John Yunker
According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly:
- 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
- 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.
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