John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
According to Internet Retailer, Tiffany has launched a Canadian e-commerce site, with a selection of 3,000 products. Competitor Blue Nile launched a site for Canada in January of this year.
This is Tifany's fourth localized Web site -- and surely not the last. The company already gets 40% of its revenues from outside the US, mostly from retail stores, so following with e-commerce sites is the next logical step.
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