John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
According to the Moscow Times, Starbucks "has regained the right to use its brand on coffee houses in Russia after a protracted legal battle with a trademark squatter who was asking $600,000 for the logo, the intellectual property agency said Thursday."
So I think it's safe to say that there are going to be a number of Starbucks locations opening in Russia in 2006. Starbucks already supplies a few hotels in Moscow but little else thus far. And a recent research report I've read said that the coffee culture in Russia is rapidly emerging, along with the country's economy.