Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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November 21, 2005

Starbucks Wins Back Brand in Russia

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Posted by John Yunker

According to the Moscow Times, Starbucks "has regained the right to use its brand on coffee houses in Russia after a protracted legal battle with a trademark squatter who was asking $600,000 for the logo, the intellectual property agency said Thursday."

So I think it's safe to say that there are going to be a number of Starbucks locations opening in Russia in 2006. Starbucks already supplies a few hotels in Moscow but little else thus far. And a recent research report I've read said that the coffee culture in Russia is rapidly emerging, along with the country's economy.

Next stop: Ukraine.

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