About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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December 1, 2005

Reebok en Español para Estados Unidos

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Posted by John Yunker

According to Internet Retailer Reebok has just launched a Web site for the US Hispanic market: Barrio Rbk.


I'm clearly not in the target demographic as the site just annoyed the heck out of me. Why is it that shoe manufacturers see the need to cram as much Flash AV into every Web site they develop? Ironically, the Reebok store -- the place where you actually bring in a few dollars -- is still in English only. Nevertheless, I'm always glad to see another company embracing the 40+ million market in their own backyard.

On a separate note, I took a look at Reebok's global gateway at This has to be the first gateway I've seen to use gothic lettering; pretty nifty.


The links for Japan, China, and Korea should be in the local language. The last I heard Flash now supports Unicode, so it's not a technical limitation. I suspect Reebok left these links in Latin characters to prevent the appearance of "broken" links to Web users who don't have the necessry fonts installed to display Japanese, Chinese, or Korean scripts.

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