Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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December 6, 2005

China's Evolving Cell Phone Culture

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Posted by John Yunker

This is a great Wall Street Journal article on China's culture and how it relates to technology -- primarily voice mail.

An excerpt:

    Many Chinese who have worked for inefficient, state-owned companies may not comprehend the idea of being obligated to return phone calls or to respond to customers. Plus, Chinese workers are away from their desks most of the day, conducting meetings in the traditional, face-to-face Asian style, Mr. Wang says. They don't expect anyone to be around to answer their office phone and check messages. That is one reason cellphone-based text messaging, which is cheaper than installing a complex office voice-mail system, is popular.

    Nor do many Chinese expect to leave messages. Duncan Clark, a telecommunications consultant in Beijing, has voice mail in his office but says many people seem mystified when they call and hear his recorded message. Callers often say, "Wei? Wei?" -- the traditional Chinese phone greeting roughly meaning, "Hello? Hello?" -- over and over, believing they are speaking to a real person. Others consider it a loss of "face," or dignity, to leave a message with someone of lower corporate rank. "It's basically a cultural gap," says Mr. Clark, a Westerner who speaks fluent Mandarin.

Speaking of cell phones, according to News.com there are 3.6 cell phones for every PC in China, compared with a ratio is 0.9 cell phones for every PC in the US.

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