John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Though its domestic business continues to expand, much of eBay's growth is attributable to its international business. In the third quarter, international net revenue rose 43% from the year earlier period, to $408.9 million. U.S. marketplace revenues increased 29% to $449.5 million. Dutta said that eBay "absolutely expects" the international segment of the business to surpass the domestic part. He cited a strong performance in eBay's core international market, Germany, and said the company's user base in China is growing quickly. The company is eager to make inroads in China, where it faces stiff competition. In the third quarter, eBay added 2 million new users in China, bringing the total to 15.1 million at the end of September, Dutta said.