Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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December 20, 2005

Is eBay Losing China?

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Posted by John Yunker

ebay_cn_logo_1205.jpg

According to Shanghai Daily eBay is dropping its fee for online stores, matching competitor Taobao.com's free offering. Says the article:

Now why would eBay China do this?

According to the article, eBay China is hosting just 10,000 cyber stores as of the end of Q3 compared to 1 million hosted by Taobao.com. eBay was missing the mark when it thought that small business owners would shell out US$62/month to host a store when other small business owners weren't paying a dime.

Could Taobao be doing to eBay in China what Yahoo! did to eBay in Japan? To eBay's credit, it has registered a few million more individual users than Taobao, so it's way too early to make any clear predictions. Although this sudden change in business model is not a sign of strength, it is a sign that eBay isn't going to go without a fight.


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