John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Yesterday I mentioned how 2005 was a big year in the evolution of the "global gateway." As proof of this, here are three splash global gateways that did not exist 16 months ago. Everywhere I look I'm finding more and more of these gateways.
Not all of them are well executed, but their very existence is a sign that companies are creating more and more localized Web sites and now in need of an elegant way to direct Web users to this content.
John Yunker is founder of 
