Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Global By Design
W3C Internationalization Activity
CIA World Factbook
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Global By Design
The official newsletter of the Web globalization revolution.
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Going Global

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December 30, 2005

Intel's New Logo, Via Samsung

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Posted by John Yunker

So I read today about Intel's new branding campaign set to launch next week during CES. I had no idea that when Intel hired Samsung marketing chief Erik Kim to take over their branding that he would bring his love for angled ovals with him. But, sure enough, the new Intel logo appears to be channeling Samsung:

Intel's soon-to-be-old logo...
intel_logo_old.jpg

plus Samsung's current logo...
samsung_logo.gif

equals Intel's new logo
intel_logo_new.jpg

So here's what I think Samsung should do, just to keep things interesting...

samsung_logo_new.gif

After all, angled ovally logos are old news.

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