Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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February 10, 2006

Two Barriers to Global Online Sales are Falling

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Posted by John Yunker

For an online retailer, going global isn't easy. That's because retailers have to figure out how to deliver products to consumers around the world cost effectively and how to process payments online while minimizing risk. Now this sounds simple enough -- just take credit cards and use FedEx -- except that international shipping isn't exactly cheap and not all customers around the world are comfortable using credit cards.

But these two barriers appear to be falling, as shippers get more affordable and the world increasingly adopts credit cards. According to Internet Retailer, ecommerce spending on Visa cards increased a whopping 44% last year, up more than $20 billion.

And Batteries.com worked with DHL to lower intl. shipping costs by more than half. This is allowing the company the go after those 11 foreign markets that it departed from just last fall.

As the many global barriers to success -- payment processing, delivery, customer support, returns management -- continue to fall, the pressure on retailers to look beyond borders will increase. That's not to say going global is going to be easy, but it will at least be doable.

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