Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
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February 15, 2006

PayPal Turns 100, 100 Million Users That is

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Posted by John Yunker

PayPal announced yesterday that it has surpassed 100 million registered users. Not bad for a seven-year-old company.

paypal_countries.gif

What jumped out at me is that these 100 million users are distributed across 55 countries. Although eBay won't release the ratio of US PayPal users to non-US PayPal users, my guess is that roughly 65% of registered PayPal users are American. Although eBay now has more non-US registered users than US users, PayPal is destined to play catch up. While eBay does business in 30+ markets, PayPal does business in 14 (up from 10 last year). That's because it's one thing to localize a Web site, it's another thing to get regulatory approval to support a new currency; PayPal currently supports seven.

The only threat I see to PayPal's success is this incessant amount of phishing spam I keep getting. The stuff is getting more and more sophisticated and I can't imagine the damage it's doing to people who get lured to some dummy site to input their account information. It's getting so I just assume the latest PayPal (or eBay) email I get is spam, which it usually is. That said, I've learned to sort the credible from the spam and perhaps the rest of the world will do it too -- at least until Google launches its payment tool.

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