Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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February 27, 2006

Expand Globally; Hire Locally

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Posted by John Yunker

The Wall Street Journal features a good article on companies hiring locally as they expand globally. Although the article focuses on China, I suspect that it would apply to many emerging markets these days.

Says the article:

    According to Taihe Consulting Co., of Beijing, about 70% of foreign firms' top positions today are filled by Chinese workers. In the mid-1990s, almost all such posts were filled by non-locals.

    In recent years, more Chinese have studied or worked overseas, strengthening their English-language and leadership skills and making them more suitable for management positions, executives at multinationals say. "My first choice will always be local," says Niklas Lindholm, human resources director for Nokia Corp.'s Chinese investment unit in Beijing. "We are an international company and we need the variety."

And it's not as if there are hundreds of thousands Americans learning Chinese for the opportunity to work abroad. According to this USA Today article, " In China, more than 200 million students study English. In the United States, just 24,000 American kids are studying Chinese."

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