Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
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March 9, 2006

MySpace China?

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Posted by John Yunker

myspace_logo_newsletter.gif

According to China Stock Blog, MySpace appears close to going global. Says the blog...

    Co-founder and Chief Executive Officer Chris DeWolfe, speaking at an Internet conference in San Francisco on Wednesday, said its big plan for the year is to expand in Europe, Australia and elsewhere.

    “We need to prove ourselves internationally,” DeWolfe said before investors at the Thomas Weisel Partners Internet & Telecom Conference. MySpace, based in Santa Monica, has already taken off in the United Kingdom, he continued, and it is “taking a hard look at China.”

As a general rule, a company just dipping its toes into the Web globalization waters is wise to start off a bit more slowly, perhaps with a Spanish-language Web site. Spanish doesn't pose the character set challenges of a language such as Chinese, which makes for a less-steep learning curve. But the lure of China is great and time is a wasting for a company wanting to grow BIG fast.

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